Q4 2020 U.S. iOS Performance for Top Film & Television Apps

In the fourth quarter of 2020, the iOS platform saw significant activity among the top Film & Television applications in the United States. Sensor Tower data provides insights into how these apps have performed, with a focus on downloads, revenue, and weekly active users.

Netflix experienced a fluctuating trend in revenue, starting at $2.7M in late September and ending the quarter at around $2.1M. Downloads saw a peak of 664K in the week of December 21, while weekly active users showed a slight increase from 21.2M to 21.1M by the end of December.

Disney+ showed an impressive peak in revenue with $6.9M in mid-November, and ended the quarter with revenue at $5M. Downloads for Disney+ were strong, especially towards the end of the quarter, reaching 660K in the week of December 21. Weekly active users steadily grew from 4.7M to 6M over the quarter.

Hulu: Watch TV shows & movies maintained consistent revenue throughout Q4, beginning at $2.5M and closing the quarter at $2.4M. Downloads peaked at 477K in late November, and the app saw an increase in weekly active users from 11.9M to 12.5M by the end of December.

HBO Max: Stream TV & Movies had a notable surge in revenue, from $1.6M to $4M in the week of December 21, before ending the quarter at $2.8M. Downloads reached their highest at 639K in the same week, and weekly active users increased from 2.5M to 3.3M throughout the quarter.

Amazon Prime Video saw its revenue fluctuate, starting at $697K and ending at $740K. The app’s downloads spiked at 399K in the week of December 21. Weekly active users showed a peak of 3.8M in mid-October, with a slight decline to 3.4M by the end of December.

For more in-depth insights and analysis, readers can explore the comprehensive data available on Sensor Tower. The trends highlighted in this quarter reflect the dynamic nature of the Film & Television category on the iOS platform in the U.S. market.